Like I have mentioned many times that Google is experimenting lots of different things in search results and implementing new things included layout, designs, products and other things.? The recent news is about Google Ads, that Google is experiment new test in the search results page and expanded the character length of Headline and Description in the text Ads.?See, here is a Screenshot:

I perform this search on my desktop,?you can see different headlines character length and their descriptions. (Due to structured data implementation on the website, Google can show description what he wants to show or may be not).?If you’re seeing these, start A/B tests in your Ads campaigns and give meaningful data to your clients without a ton of leg-work on your end.

The purpose of this New Google AdWords Test is to attract more advertisers which mean if you?Buy Keywords, you will get more chance to increase your sales online. As you can see the?“call to action buttons”?in the screenshot, which means?competition level will get high and pay more when bidding.

May be this new experiment will ?go live within next couple of weeks on both desktop and mobile devices but Google does not confirmed it till now.?Google Ads is improving your Expanded Text Ads by creating them larger, so Expanded Text Ads will offer you some space to find opportunity and differentiate competitors Ads on the SERP.?

In my personal opinion, organic results will die soon and more than 90% percent users will open the paid links of their regular searches on desktops or mobile devices. Because I think user should not have much time to dig down or scrolling down, so ultimately you will click one of those listed paid links.

At other-end this new Google AdWords Test, is the ideal deal for advertisers but keep mind small business owners will come in trouble, because when Google will completely show paid results in above the fold screen then how could organic will survive. May be your opinion is some different but I really like to hear and want you to share your thoughts with me.

Recently Google published a blog?post?and announced that they’ve updated their?technical webmaster guidelines. Pierre Far, The Webmaster Trends Analyst at Google briefly explained that “new guidelines specifies that you should not block Googlebot to get access JavaScript, CSS, and image files for optimal rendering and indexing. If you block Googlebot it will directly impact on your indexing and harms website rankings in the search results page (SERP)”.

Why Google Updated Technical Webmaster Guidelines?

These updated technical webmaster guidelines also called the holy-grail in our SEO community. Google want to render your web pages and index properly to?provide better search results for their users and that is why they have?added the fetch and render feature in the Webmaster Tools so webmasters could see how Googlebot renders the page.

I think this is a good news for Googlers, Webmasters, SEOs and Site Owners but its also be a warning for those who do not follow this Updated Webmaster Guidelines. Because it will directly hit your website ranking if you disallow Googlebot in robots.txt file for not to crawl or create a delay.

What You Should Need To Do:

No one wants to lose their rankings, so here I am sharing some helpful tips provided by Google on how to optimize your website to achieve better results in SERP.

• Minify text assets
• Eliminate unnecessary downloads
• Optimize your JavaScript and CSS files
• Optimize all images – Gzip is recommended
• Configure your server to compress resources
• Include progressive enhancement that helps users if their browsers don’t support JavaScript implementation.

Want to learn more about Updated Webmaster Guidelines, see the Google WM Central Blog.